The name Wifi&Clo® was born from the bond between a cat and his owner. Since Wifi, my cat, came into my life, he has become a great source of inspiration and eventually gave the brand its name and image.
I’m Clo, a graphic designer and artisan jeweler. I studied Graphic and Multimedia Design and worked as a designer for more than 10 years.
A few years ago, I began training in jewelry making while balancing this project with my 40-hour workweek. Wifi&Clo® was born in 2021, and I continued growing it little by little until, in January 2023, I was able to devote myself to it full-time.
I built my small workshop from scratch, through my own hard work and effort. I don’t come from a family of jewelers, nor did I have financial support to get started; for years, I balanced my job with Wifi&Clo®, gradually investing in my workshop until I turned this project into my profession.
Wifi&Clo® is an artisan jewelry brand inspired by anime, Japanese culture, geek culture, and the Kawaii universe. But above all, it’s a very personal brand, born from the things I love, my creativity, and my way of understanding design. That’s why it has its own Kawaii style that defines me and sets me apart.
My background as a graphic designer is also an essential part of the brand, ensuring that every detail of Wifi&Clo® is meticulously cared for, from the design of each piece of jewelry to the packaging and the experience of receiving your order, both visually and sensorially.
I don’t use AI to create Wifi&Clo®’s image: I design and create everything myself. As a designer, I take care of the visual identity, illustrations, website, photography, packaging, and all the content, as well as designing and making each piece of jewelry by hand.
Although I sometimes speak in the plural, I’m the only person behind Wifi&Clo®, taking care of every detail so that each piece and every order reflect my essence.
Each piece of jewelry is handmade by me, especially for you. ♡